--- title: What analytics does SalesReach offer on assets? description: From the assets dashboard, you can view engagement data and utilization information of assets in the content library. --- [Skip to content](https://help.salesreach.io/what-analytics-does-salesreach-offer-on-assets#main-content) English Show submenu for translations [Contact Support](https://help.salesreach.io/kb-tickets/new?hsLang=en) ![Logo-RGB-Standard-1.png\]](https://help.salesreach.io/hs-fs/hubfs/Logo-RGB-Standard-1.png?height=40&name=Logo-RGB-Standard-1.png) Open main navigation Close main navigation - English Show submenu for translations - [Contact Support](https://help.salesreach.io/kb-tickets/new) - Contact us Contact us 👋 Hey there, how can we help? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.salesreach.io/?hsLang=en) 2. [Analytics & Reporting](https://help.salesreach.io/analytics-reporting?hsLang=en) # What analytics does SalesReach offer on assets? ## From the assets dashboard, you can view engagement data and utilization information of assets in the content library. ![asset analytics](https://help.salesreach.io/hs-fs/hubfs/asset%20analytics.png?width=688&name=asset%20analytics.png) To access SalesReach sales engagement data on your assets, you must locate an asset in the content library. [Read more about where to locate SalesReach Analytics here.](https://help.salesreach.io/where-are-salesreach-analytics?hsLang=en) ### How to view asset analytics From the dashboard, hover over your sales page or asset and click the analytics icon on the far right. The analytics icon:  ![Screen Shot 2021-01-12 at 1.32.50 PM](https://help.salesreach.io/hs-fs/hubfs/Screen%20Shot%202021-01-12%20at%201.32.50%20PM.png?width=96&name=Screen%20Shot%202021-01-12%20at%201.32.50%20PM.png) ### List of asset analytics reported in SalesReach   **Asset Lifecycle Data** - **Created:** Date the asset was created by a SalesReach user in the library. The *asset create date* does not indicate when an asset was completely set up and used on any sales page. Rather it indicates the date an asset was saved in the content library. - **Last modified**: Date that any attribute of an asset was last changed and saved to that asset's record in the content library. - **First click**: The recorded date that the asset was first clicked from a published sales page from the customer view. This means if you click assets while in the visual builder, the click will not be recorded. - **Last click**: The most recent recorded date the asset received user engagement from a customer, prospect, or audience member.  - **First impression**: the first time the asset was seen on a sales page that was viewed from the customer, prospect, or audience view. Loading your own pages in the visual builder will not impact analytics. - **Last impression:** The most recent date the asset was seen on a sales page that was viewed from the customer, prospect, or audience member.  **Statistics** - **Impressions: **upon loading a sales page that features an asset(s) SalesReach counts to load of the sales page in sales page analytics and counts one impression per load for each asset on the page.  - **Clicks:** a count of instances of user engagement with the asset.  - **Click ratio:** a ratio of clicks to impressions.  - **Used on: **the number of sales pages that have this asset featured in the content section of a sales page. - [Product Updates](https://help.salesreach.io/product-updates?hsLang=en#main-content) - [SalesReach Dashboard](https://help.salesreach.io/product-updates?hsLang=en#salesreach-dashboard) - [SalesReach Content Library](https://help.salesreach.io/product-updates?hsLang=en#salesreach-content-library) - [Company Settings](https://help.salesreach.io/product-updates?hsLang=en#company-settings) - [Admin Settings](https://help.salesreach.io/product-updates?hsLang=en#admin-settings) - [SalesReach Visual Builder](https://help.salesreach.io/product-updates?hsLang=en#salesreach-visual-builder) - [BuyerVideo](https://help.salesreach.io/product-updates?hsLang=en#buyervideo) - [Layout](https://help.salesreach.io/product-updates?hsLang=en#layout) - [Getting Started](https://help.salesreach.io/getting-started?hsLang=en#main-content) - [Integrations](https://help.salesreach.io/getting-started?hsLang=en#integrations) - [Unlimited Features](https://help.salesreach.io/getting-started?hsLang=en#unlimited-features) - [Reports](https://help.salesreach.io/getting-started?hsLang=en#reports) - [Team Owner Functions](https://help.salesreach.io/getting-started?hsLang=en#team-owner-functions) - [Design and Utility](https://help.salesreach.io/getting-started?hsLang=en#design-and-utility) - [Permissions and Security](https://help.salesreach.io/permissions-and-security?hsLang=en#main-content) - [Passwords](https://help.salesreach.io/permissions-and-security?hsLang=en#passwords) - [Help By Topic](https://help.salesreach.io/help-by-topic?hsLang=en#main-content) - [Dashboard](https://help.salesreach.io/help-by-topic?hsLang=en#dashboard) - [Content Library](https://help.salesreach.io/help-by-topic?hsLang=en#content-library) - [Proposals](https://help.salesreach.io/help-by-topic?hsLang=en#proposals) - [Visual Builder](https://help.salesreach.io/help-by-topic?hsLang=en#visual-builder) - [Message Templates](https://help.salesreach.io/help-by-topic?hsLang=en#message-templates) - [BuyerVideo](https://help.salesreach.io/help-by-topic?hsLang=en#buyervideo) - [Settings](https://help.salesreach.io/help-by-topic?hsLang=en#settings) - [Analytics & Reporting](https://help.salesreach.io/analytics-reporting?hsLang=en) [![Chill listening crop-3](https://help.salesreach.io/hs-fs/hubfs/Logo-RGB-Standard-Icon.png?width=24&height=24&name=Logo-RGB-Standard-Icon.png "Chill listening crop-3")](https://help.salesreach.io?hsLang=en) Help Center Copyright © 2026, SalesReach.io